Case Study

Driving SaaS Growth with a Real-Time Executive Dashboard

TextGuru is a SaaS platform focused on user engagement and subscription growth. As the business scaled, leadership needed instant visibility into revenue, user growth, churn, and product engagement—without relying on fragmented reports.
We designed a centralized Tableau dashboard to give executives and product leaders a real-time pulse on the business.

Industry

E-commerce Retail

Company Size

150 Employees

Project Duration

8 Weeks

The Challenge

  • Revenue, user, and churn data spread across tools
  • No clear view of growth drivers or retention health
  • Limited insight into feature adoption and user behavior
  • Manual reporting slowed strategic decisions

The Solution

A clean, executive-ready SaaS dashboard that brings together financial, growth, and operational KPIs into one source of truth.

The Results

With this dashboard in place, TextGuru achieved:

Faster decision-making with real-time visibility across the business

Improved retention focus by monitoring churn and lifetime value

Clear growth attribution across signups, upgrades, and reactivations

Higher product accountability through feature usage tracking

Reduced reporting overhead for leadership and ops teams

"Before this dashboard, our team spent an entire week each month just compiling reports. Now we have real-time visibility into everything. It's completely transformed how we run the business."

Sarah Johnson
CEO, RetailHub

Key KPIs Included
  • MRR & ARR growth
  • User acquisition breakdown (new, upgrades, reactivations)
  • MRR & ARR growth
  • Feature usage & NPS score
  • Customer churn
  • Retention rate & customer lifetime
  • Revenue growth trends
  • Support tickets & response time

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